Greenville's Red Lobster survived the national trim-down
- Charles Reams 1
- 6 days ago
- 1 min read
Red Lobster emerged from bankruptcy in 2024. Damola Adamolekun, the new Nigerian-American CEO, closed 100 low-performing locations. The remaining 544 restaurants he upgraded with a $60 million infusion. Gone are the “endless shrimp” specials that siphoned profits; new menu innovations enhance the guest experience and boost the bottom line.
So much for financial reports and spreadsheets, it was time for a test drive of concepts.
A family of four went into the Wade Hampton/Pleasantburg Dr. location to experience the new approach to seafood dining. The kids-eat-free special lured us in. Download the app and search for specials.
As always, the signature warm Cheddar Bay Biscuits, slathered with garlic-herb butter sauce, could make a meal in itself with a cold beer. After all, it is only an appetizer. And the main entrée does not disappoint.
You know the food is that good when the conversation dies down, and the serious eating ensues. Gone are the notions of profitability, marketing, and corporate reports. This is still good food.
When the meal is over, and all bellies are full, we can resume corporate talk. A company statement said there is a 40% increase in sales, proving the financial turnaround is real. The corporate pillars of belief, culture, investing in people, and setting ambitious goals win the day, said Adamolekun. The brand is in a significant rebound phase, and positive customer feedback and operational improvements are gaining traction, he said.
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