How to stop the measles outbreak!

As the total number of measles cases soars to 876, the SC Department of Health says vaccines can stop the outbreak.

Spartanburg is experiencing the worst measles outbreak in 25 years in the U.S, said the US Department of Health.

Doctors are candid about what’s triggering the outbreak.

According to the SC Department of Public Health, there is a decline in trust in health institutions and the safety of the vaccine.

Public health leaders say three things are needed to restore trust in health institutions: listening intently to the public's concerns, rigorous transparency in scientific data, and tailoring communication to the public's specific needs.

The medical dictum “be right, be right, and be credible” works for short-term emergencies, says experts, but not during prolonged crises like COVID-19.

Some experts argue that this trifecta sets up the scientific community for failure. The facade of omnipotence is met with skepticism, which lingers and grows.

When COVID-19 is recognized as a new disease caused by a mysterious virus and treatment is experimental, how can anyone confidently predict the outcome?

Restoring the public trust is an uphill climb.

Authorities say there is a pressing need for health authorities to identify subgroups vulnerable to misinformation and to coordinate media blitzes to educate, inform, and reassure skeptics.

Can anyone prevent opinionated politicians from muddying the stream of medical information to the public?

Who dares expose the weakest link in the information network?