Greater Good Greenville tackles dwindling funds for philanthropy
- Charles Reams
- Jun 25
- 2 min read
Giving to philanthropy is trending down with a grim specter in view. That’s why the Greater Good Greenville is guiding a pilot group in identifying new funding models inspired by the for-profit side of business.
Mission-driven revenue
Greater Good Greenville, a nonprofit intermediary supporting innovation and capacity-building, has partnered with 20 Degrees, a Washington, D.C.-based consultancy known for helping mission-driven organizations develop earned-revenue strategies, to develop RevUpGVL as an intensive earned revenue studio to work with five competitively chosen nonprofits.
According to GGG Executive Director Katy Smith, the program was partially inspired by the findings of her organization’s Philanthropic Landscape Study released in 2024, which highlighted a number of the funding challenges that nonprofits face.
The idea behind the program is not to turn the organizations into for-profit businesses but to help them generate revenue sufficient to cover operational costs and make further investments that will expand their impact.
By the end of the RevUpGVL program, the participating organizations will have:
A fully developed, mission-aligned earned-revenue business plan that includes, among other things, a testing strategy, pitch decks and value proposition
Clear revenue projections and cost assumptions
Increased confidence in leading amid financial uncertainty
The inaugural studio was June 10 and involved leaders from Loaves & Fishes, Conestee Nature Preserve, TreesUpstate, CommunityWorks and BrotherBox. The program will run over the next several months and culminate this fall when the participating nonprofits will share what they’ve learned with the wider community.
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