Value Beyond the Invoice: True market value includes reliability, transparency, and ethical sourcing When doing business, you remember the people who treat you right with honesty and courtesy. Take, for example, the simple task of putting different-sized tires on your vehicle. COLE WATSON & TIMOTHY FOSTER A merchant could stretch the truth to make a few dollars for installing and balancing tires, or he could truthfully tell a customer he would not be pleased driving his vehic
